Cold or warm - which one do you prefer?

Nope, we aren’t talking about your cup of coffee. We are talking about customer acquisition and the leads that you have.

Cold market refers to people who may not have known you, but you approach them and try to open a channel of communication. On the other hand, warm market refers to the people who know you, your business and your products. They can be your friends, relatives, referrals or existing customers.

Which is the most ideal method of sales prospecting? What will you do if you are managing these 2 groups of people?

Have a discussion with our Chief Owl who has more than a decade of sales and marketing experience to gain insights into effective prospecting.